To better understand Social Media, let’s start by defining it along with its features. Social Me-dia is one of the most popular ways to connect with your customers. SM is any digital tool that lets you communicate with your audience. Every social media specialize in a different thing. For example, Twitter is great for sharing links and short messages. Instagram is good for sharing pictures and videos. The noteworthy feature of Social Media is “feeds” that allow us-ers to scroll through content. The algorithms are used on SM applications and platforms to de-termine what kind of content this specific user is looking for, what type of content creates en-gagement. The results are based on profile data, and the user’s taken action on the platform.
How businesses use Social Media Any individual can sign up for a Social Media platform. Also, every business can sign up for a business account. As these platforms bring together millions of users, including potential cus-tomers for each company, Social Media is an integral part of marketing for businesses of all sizes. Users are interacting with brands while going through SM content. Well done and opti-mized Social Media campaign can bring remarkable success to any market.
As a result, it can: increase brand awareness, sales and drive more leads. Social Media Market-ing is part of Digital Marketing. It is about sharing and posting content that drives users’ en-gagement. You can organically catch users’ attention: by sharing content that is interesting for your audience or by launching paid advertising – which will target people that match the crite-ria specified by you. The key to success in Social Media is consistency. One of the biggest mistakes retailers make is to open accounts on social media they know and leave without any activity. You have to stay focus on the clients. Listen to them, observe, provide them with valuable content. If you want to use social media only for promotion, you will be treated as spam by your audience. In effect, users can “unfollow you.”
1. Interact with your audience
Always respond to their messages, comments. Follow them back. It is proven that people are more likely to buy from the company that engage with them on Social Media
2. Images are everything
Try to include an image to your post. Make sure your image is in good quality and actually refers to the text. Note that the best measure of social media success is how often your con-tent is share, no matter how many followers your account has. This is a digital form of “word of mouth.”
3. Fit type of content to Social Media Platform
Like I mentioned before. Every platform is dedicated to a different type of content. Try to customize your content for every account. Of course, sometimes, your text and video work great for all social media. However, most likely, you should adjust content to a specific plat-form to make sure your campaign is optimized.
4. Ask for opinion
Social Media is also a great way to discover what your customers think about your company and how they feel with your offer. What do they like, what they don’t. You can simply ask them questions on your Social Media account. For example: what topic should I write about next on my blog? This is a way to encourage interaction, and moreover, it says a lot about your brand. By question, you show that your customers’ opinions are important for you and that you actually care about them, you care for them.
5. Create a custom hashtag for promotions and contests.
Another great feature of SM is that you can categorize content by adding hashtags to your post. This is a brilliant idea for a contest. You can run a contest on any platform and ask par-ticipants to like your page, follow you and add specific hashtag created particularly for your campaign. It’s like a free advertisement. People are adding your hashtag to their post, and you are becoming visible on their group of audience.
What are the types of Social Media?
Each Social Media Platform focuses on a different thing. Therefore, there are many types of Social Media.
Platform design to socialize people through the internet and to exchange ideas, thoughts, points of view. The best example of Social networks is Facebook, Twitter. LinkedIn is also considered a social network.
Media networks specialize in sharing and distributing visual content, like videos and pictures. Youtube and Instagram are media networks.
Discussion Networks are the ideal place to post the topic you would like to discuss with oth-ers. Rebbit is one of these kinds of platforms. Users can respond directly to the comments, which allows them to have conversations. For businesses, that is an excellent opportunity to grow and develop interaction organically.
Conclusion? Simply interact with people on each platform. Just read their comments, answer to them, give them valuable content, and be systematic. But this effort will definitely pay off.