Mobile-first design is a principle of website or application design that says that you should start sketching your project from the smallest screen and work your way up to larger screens. In brief, it is about giving the user the best possible experience on the right device. Mobile-first is helping UX designers create the same kind of experience across all types of de-vices, which leads to happier users. Read through the below list and find out why this is im-portant for your business and what the client’s related aspects affect.
Is your company one of the top results in the search engine? Great, but that is only halfway to success. It takes only 0.05 for users to create an opinion about your website and decide whether they want to stay or leave. Your website is subject to judgments at any time someone chooses to visit your site. Multiple search results match the user’s query. If your website is not mobile responsive, your client won’t be able to find the needed information. In that case, the next step for them will be seeing different websites, which is equal to finding different com-panies. And I am sure that is the last thing you would want for your business.
57 % of internet users say they won’t recommend a company with poorly designed websites on mobile devices. If you don’t optimize user experience for every device, you might lose credibility as a company. Having a mobile-responsive design increase your chance of being recommended.
Nowadays, around 70 % of retail website visits are generated through smartphone users. What does it mean for your business? Essentially, without the “mobile-first design” of your web, you are losing most of your potential clients, and that is a high price to pay.
If you want to keep your clients on your website, you must positively impact their experience. To do that, you need a beautifully responsive, designed site that catches your audience’s atten-tion. Keeping them on your website increases the possibility of purchase.
73 % of businesses invest in design to help their brand to stick out. Brand design includes many components: from product to web schemes. If you want to build your website with ready templates, it’s more likely that you will blend in with the crowd. Therefore, you will lose your audience to your competitors with more unique designs. Remember, your unique design must work on every device.
Web statistics show that web design it’s only 50 % of the visual aspect. The next 50 % is the content you are placing your site. Information is as vital as graphic or layout design. When you create valuable content for your audience, you escalate the possibility of purchase. Pay atten-tion to details. Double-check how your content looks on desktop, smartphone, and tablet. Make sure your website is actually making money for your business.
According to Google, 61 % of users won’t return to a mobile site if they had obstacles access-ing it. Most users will visit a competitor’s site instead. That is another reason to keep in mind the mobile-first design principle. Once you lose your clients, getting them back will cost you a lot of time and money, you will have to convince them one more time to check on your offer. Websites that are too complicated to navigate leads the user to seek out different options. If your audience finds your website accessible and user-friendly and provides them with great value for the price, customers will more likely return to get products and services they are looking for.
When it comes to the first impression, modern, user-friendly, mobile-responsive designs are crucial to success. A bad website can damage the company’s credibility. Repairing that dam-age will cost you a ton of money you could have spent on your product/service development. Since the audience is making judgments based on visual aspects, it’s logical to take action and impact their decision by optimizing your website’s design. Make sure that your website looks like it was built in 2020, instead of 2000.