To survive on the market, you need to support your business during COVID-19. Pandemic is a good time to think about increasing your website conversions and traffic.
Due to Covid-19, many businesses struggle with getting new clients, selling products and services, and keeping regular clients.
Nowadays, people are more conscious of spending money. Pandemic affected: schools, travel businesses, local stores, restaurants, and many more, causing losses of millions of dollars. On the other hand, some businesses increase their income dramatically during this time.
The best example is Amazon. The company has touched almost all aspects of life: household essential, streaming, crafts, news, entertainment, and even groceries. The Seattle giant company revenue rose 26 % from a year earlier to 75.5 billion in the three months through March. Statistics for 2020 show that worldwide e-commerce website traffic grew from 12.81 billion global visits in January 2020 to 14.34 billion visits in March 2020. Due to many shelters at home orders and desire to avoid crowded places, consumers turn to the internet to buy everyday products, entertain, and educate themselves. According to eMarketer, Facebook saw a 70 % increase in usage in the month of March.
Taking all the above for consideration, it is clear that now is a convenient time for businesses to be active and visible on the internet. Of course, all companies are cutting budgets to maintain financial stability. However, complete withdraw from promoting your business can be much more expensive. You do not want people to forget your brand. Remember: people are turning to different channels for different content.
What can you do to for your business during COVID-19?
Google is responsible for 67 % of all smartphone searches. You want to be visible in google search. Having a user-friendly website, which is compatible with all devices and is written with all google guidelines in mind, will be boost by the search engine to the top. You do not want to miss any opportunity to get new clients. Another vital aspect is the time that your website needs to launch. Two seconds is all companies get when it comes to website load time. Anything longer increases the bounce rate by 50 %. There are only shorten facts and information about user’s behavior.
Now is the right time to redo your website to make sure you are providing your users with the best possible experience, so they will be more likely to stay on your website, therefore, make a purchase.
Think about the value you can provide your customers with during pandemic. Write a blog regularly to make sure your clients remember your business. Is there any knowledge you would like to share? Maybe you want to educate them about your services and product, or perhaps you know tricks to make life easier during this time?
Be informative, show them your support, and let them know that you are always for them. Customers will appreciate your contribution and commitment.
Take time to experiment with content; add videos to your website. You can simply show a demo of your product or services or produce a short video recorded with your phone explaining an essential matter for your clients. This can be an excellent opportunity to attract attention to your business. Not sure if that’s a good idea? Just go through numbers: 20 % of people will read the text on a page, but 80 % of people will watch a video.
People are more likely to give a bad review than positive feedback. Take a chance and use your time wisely. Read all comments your customers wrote about your business. You can find out a lot about your targeted audience; you will get more information about your customer’s needs. Show them that you are listening and reacting. That is a great way to build trust and show that your clients’ needs are your priority
As I mentioned before, Facebook saw a 70 % increase in usage in the month of March. One more time – people have more time to spend on the internet. So why not create an event on your social media account? Add new posts every day. Say something interesting about you; this is a great way to highlight your presence as a business owner. Adding short videos to your storyline, explaining your daily routine is an excellent opportunity to interact with your audience, ask them questions, and ask for the opinion. Also, a well-chosen sense of humor for the industry will bring positive feedback from your customers.
Think about your clients, who they are, what are they need? What kind of people are they? Consider all the above and find a common topic for conversation, passions that may be related to your service or product. Are you selling sports equipment? Great, create a Group for adventure seekers. Or maybe you own bakery? Share with customers your tricks, experience, and some recipes. Be creative
When it comes to any business, guessing is never a good strategy. You are never guessing how much revenue you have for the last month, so why should you guess how your customers are using your website? Google Analytics is one of the tools that allows you to measure the activity and consumer’s behavior of internet users on your website. Having numbers enables you to plan a results-driven strategy for your business so that you can take increase traffic on your website.