HOW BRANDING HELPS YOU SAVE MONEY AND TIME, AND WHY IS IT WORTH INVESTING IN THE BRAND AT THE BEGINNING

A logo will be at the top of your to-do list in many articles on starting a business. In the multitude of obligations related to setting up a business, a logo for many entrepreneurs is something that does not require much attention. Many people find that a logo alone is sufficient. Is it a good approach? Remember, it’s not always about money. Sometimes it is wise to spend more. I want to start by explaining the difference between Brand Design and Logo Design

Logo design – is only a logo design that the company will listen to for identification.
Brand design – is a crucial marketing process consisting of creating a name, logo design, and symbolic elements referring to the company’s identity. This process is designed to create a unique brand identity that will best reflect the company’s mission, vision and will be received in the way we want among our potential customers. In addition, it is also a set of guidelines that specifies the appropriate use of brand marks for marketing purposes and building the company’s image. If you are at the beginning of your journey as an entrepreneur, it is worth investing in Branding. This will save you a lot of time and money in the long term.
Are you wondering how spending more money can save you money?
And very well, after all, no one wants to spend money without understanding the value they get in return. Let me explain at what stages and in which areas Branding will bring you benefits.

BUILDING BRAND AWARENESS: BECOME A TOP-OF-THE MIND COMPANY.

The brand image is built from day one, and it continues for as long as your company exists. The way we enter the market is fundamental for the future of the business. The characteristic feature of the first impression is that it is only once and cannot be repeated. If you have brand design instead of logo design, half of your go-to-market planning is behind you. You have the guidelines for using the Brand on all the promotional materials, websites, and Social Media you need. A good designer will anticipate any use of your logo. You will have a detailed list of colors identified with your Brand, logo in various formats and colors (if that is the assumption of the Brand), guidelines, and brand use in the Social Media guidebook. You already know your Brand’s voice, what tone you will speak to your customers, and how your messages should resonate. Thanks to this, your Brand will be consistent. Every element will be associated with your Brand, from logos to letters, leaflets, social media accounts, and websites. OK, great, but what about that?
FOR CUSTOMERS, YOUR BRAND BECOMES RECOGNIZABLE, FAMILIAR. IF THEY NEED WHAT YOU OFFER, THEN THEY WILL THINK ABOUT YOUR COMPANY, SO THEY WILL COME TO YOU TO MAKE A PURCHASE.

CREATING AN OFFER THAT IS DEDICATED TO YOUR CUSTOMERS

The questionnaire completed before the Brand Designer starts working on your Brand is not only for the designer but also for you. By answering the questions, you have the opportunity to reflect on your mission, vision, and plans for the future. This process will give you lots of answers and tips. Along with the Brand, you will also receive a questionnaire that you developed with the designer at the beginning of cooperation.
WHEN CREATING AN OFFER, YOU WILL KNOW WHO YOU ARE TALKING TO, WHAT TONE YOU SHOULD TALK IN TO REACH THE RIGHT PEOPLE. IT WILL SAVE YOU A LOT OF TIME AND MONEY.
Rather than shooting blindly into the market, all guidelines available in one document will show you the right path and strategies. In addition to specifying the target group, you will know what fonts to use, what graphic design is best to use to present the offer.

CREATING A CAMPAIGN ON SOCIAL MEDIA

If you enter the market with a well-designed Brand, the first posts are already done. With Branding, you are ready for a big entrance. You are equipped with materials needed to set up an account, including pictures in a suitable format. A good brand designer will not allow you to have such a mishap. You can use the materials you received with Brand. For example, Social Media templates will help users assign a given post to your Brand at a glance. You also have a well-summarized history of your Brand, and the meaning and symbolism of the logo will be worth sharing with your customers.
FULL BRAND DESIGN MAKES IT EASIER FOR YOU TO CREATE POSTS THAT WILL BUILD A POSITIVE IMAGE FOR YOUR BUSINESS.
After all, you have all the guidelines you need, such as colors, fonts, the voice of your Brand. All that’s left for you to do is stick to it, and you’ll be fine. What’s the benefit behind all this? Keeping customers loyal to your company. Thanks to this procedure, you have a better chance of repeating the business and retaining the customer who buys from you for the first time permanently.

CONSISTENCY - TURN FIRST TIME BUYER INTO REGULAR CUSTOMER

By following the guidelines for your Brand provided to you by the designer, you do not have to be afraid of inconsistencies. This saves a lot of money on marketing campaigns. Suppose every post, poster, business card is consistent with each other. In that case, you increase the likelihood of your Brand being identified by existing customers and your Brand being remembered by new customers. The “oh, I’ve seen this company” effect is at work here. If you do not have good guidelines, your posts and ads may be inconsistent, different, so each time your message will be “first-time seen,” the repetition effect will not work, and this is a costly move when talking about marketing.
REMEMBER THAT PEOPLE TRUST MORE WHAT THEY KNOW. IF YOUR BRAND’S VOICE IS REPEATED, IT BECOMES KNOWN AND FAMILIAR TO THE AUDIENCE.
We create a brand so that we are remembered. We want customers to remember us and come back whenever they need our service.

BUILDING A WEBSITE

Having brand guidelines and Branding will significantly facilitate the process of designing your website. The designer will already know what unique character should give your website so that your customers positively receive it. Thanks to Branding, you already have an identified color palette, font type, and unique “atmosphere” of your Brand.
THE PROBABILITY OF BUILDING A GOOD WEBSITE THAT WILL BRING YOU PROFIT FROM YOUR INVESTMENT IS MUCH HIGHER.

In summary, the values you get when deciding on Branding are:
– Increasing the number of customers – if people know you, there will be more interest in your product or service
– Reduction of marketing costs – marketing costs will be lower if you adjust your message to the appropriate target group
– Recurring revenue – it will be greater if your product/service is memorable and will provide positive results
– Profit increase – profits will be greater if your Brand is consistent and services is delivered as promised. The likelihood of a customer recommending your business will increase. So if your Brand is adequately designed, it will be easier and cheaper for you to reach the customer, convince them to buy, and keep them permanently.