A logo will be at the top of your to-do list in many articles on starting a business. In the multitude of obligations related to setting up a business, a logo for many entrepreneurs is something that does not require much attention. Many people find that a logo alone is sufficient. Is it a good approach? Remember, it’s not always about money. Sometimes it is wise to spend more. I want to start by explaining the difference between Brand Design and Logo Design
Logo design – is only a logo design that the company will listen to for identification.
Brand design – is a crucial marketing process consisting of creating a name, logo design, and symbolic elements referring to the company’s identity. This process is designed to create a unique brand identity that will best reflect the company’s mission, vision and will be received in the way we want among our potential customers. In addition, it is also a set of guidelines that specifies the appropriate use of brand marks for marketing purposes and building the company’s image. If you are at the beginning of your journey as an entrepreneur, it is worth investing in Branding. This will save you a lot of time and money in the long term.
Are you wondering how spending more money can save you money?
And very well, after all, no one wants to spend money without understanding the value they get in return. Let me explain at what stages and in which areas Branding will bring you benefits.
The brand image is built from day one, and it continues for as long as your company exists. The way we enter the market is fundamental for the future of the business. The characteristic feature of the first impression is that it is only once and cannot be repeated. If you have brand design instead of logo design, half of your go-to-market planning is behind you. You have the guidelines for using the Brand on all the promotional materials, websites, and Social Media you need. A good designer will anticipate any use of your logo. You will have a detailed list of colors identified with your Brand, logo in various formats and colors (if that is the assumption of the Brand), guidelines, and brand use in the Social Media guidebook. You already know your Brand’s voice, what tone you will speak to your customers, and how your messages should resonate. Thanks to this, your Brand will be consistent. Every element will be associated with your Brand, from logos to letters, leaflets, social media accounts, and websites. OK, great, but what about that?
FOR CUSTOMERS, YOUR BRAND BECOMES RECOGNIZABLE, FAMILIAR. IF THEY NEED WHAT YOU OFFER, THEN THEY WILL THINK ABOUT YOUR COMPANY, SO THEY WILL COME TO YOU TO MAKE A PURCHASE.
Having brand guidelines and Branding will significantly facilitate the process of designing your website. The designer will already know what unique character should give your website so that your customers positively receive it. Thanks to Branding, you already have an identified color palette, font type, and unique “atmosphere” of your Brand.
THE PROBABILITY OF BUILDING A GOOD WEBSITE THAT WILL BRING YOU PROFIT FROM YOUR INVESTMENT IS MUCH HIGHER.
In summary, the values you get when deciding on Branding are:
– Increasing the number of customers – if people know you, there will be more interest in your product or service
– Reduction of marketing costs – marketing costs will be lower if you adjust your message to the appropriate target group
– Recurring revenue – it will be greater if your product/service is memorable and will provide positive results
– Profit increase – profits will be greater if your Brand is consistent and services is delivered as promised. The likelihood of a customer recommending your business will increase. So if your Brand is adequately designed, it will be easier and cheaper for you to reach the customer, convince them to buy, and keep them permanently.