Dream customer or ideal client avatar represents the customer you want to target and cooperate with.
When you are targeting a mass, you’re not targeting at all. It’s common to hear that many small business owners chase everyone to sell whatever they’re selling. This is a simple market approach. Everyone who breathes is your client. But it doesn’t mean it is the best one.
It’s vital for your business that you understand who your ideal client is. Once you define that, you start building a complex strategy to attract the right people and businesses. Creating a perfect client avatar allows you to understand your ideal customer on a different, more profound level.
As you are developing your business, your brand, you must understand who you are talking to. That allows you to create products, services, and content designed to solve a problem your dreamed client is experiencing.
Now it’s time for you to name it:
External problem – is the most obvious one. For example, I’ll use first-generation immigrants who came to the U.S. and have excellent service/product to offer, but they need someone who speaks their native language and English to build a website.
Internal problem – is less obvious and less visible. It touches your avatar emotions. The client is feeling frustrated because he can’t find a company that will understand his cultural background. He is also losing his confidence due to the language barrier, even though his product or service is excellent. Internal problems usually touch negative emotions. As business owners, you should identify those negative feelings to remove that problem for them.
The philosophical problem – it’s more about feeling your customer has about this specific problem. Again, using our example, the client feels that it is too difficult to find the right company that will design the perfect website for him without having language and cultural barriers and poor service.
Try to describe the product or service you are selling the same way as presented above. Try to become your dreamed client. If you think better when you visualize, try to imagine your client as one person. How your client looks like, what’s his name, etc.
That’s often the case when it comes to small businesses. People are inspired to start their business because they noticed the lack of something on the market. Therefore their service/ or product is dedicated to people with the same profile as they are. Say that out loud, and think about it. Maybe your solution is closer than you think.