HOW TO DEFINE AND ATTRACT YOUR DREAM CUSTOMER?

Dream customer or ideal client avatar represents the customer you want to target and cooperate with.

When you are targeting a mass, you’re not targeting at all. It’s common to hear that many small business owners chase everyone to sell whatever they’re selling. This is a simple market approach. Everyone who breathes is your client. But it doesn’t mean it is the best one.

It’s vital for your business that you understand who your ideal client is. Once you define that, you start building a complex strategy to attract the right people and businesses. Creating a perfect client avatar allows you to understand your ideal customer on a different, more profound level.

As you are developing your business, your brand, you must understand who you are talking to. That allows you to create products, services, and content designed to solve a problem your dreamed client is experiencing.

EVEN WHEN YOU BELIEVE THAT YOU DON'T HAVE A TRUE NICHE, FORGET ABOUT IT AND OPEN YOUR MING TO THE NEW POSSIBILITY. YOU CERTAINLY HAVE A NICHE – YOU JUST PROBABLY HAVEN'T NOTICE THAT YET.

RESEARCH: TRACK CLIENT TRENDS

If you already have clients, you are a lucky owner of the data you can use to defy the ideal avatar. And the best way for you to start is to look at your most favorite customers and understand what they have in common. Once you begin analyzing information, you will notice trends and patterns that will help you understand and respond to the questions below.
If you don’t have clients yet, you should still define who your ideal customer will be. Maybe it doesn’t seem evident at first view, but it will be. Give yourself and your business a chance to develop that concept.

YOUR PRODUCT / SERVICE IS A SOLUTION FOR YOUR IDEAL AVATAR: EXTERNAL, INTERNAL, AND PHILOSOPHICAL PROBLEMS.

Now it’s time for you to name it:

External problem – is the most obvious one. For example, I’ll use first-generation immigrants who came to the U.S. and have excellent service/product to offer, but they need someone who speaks their native language and English to build a website.

Internal problem – is less obvious and less visible. It touches your avatar emotions. The client is feeling frustrated because he can’t find a company that will understand his cultural background. He is also losing his confidence due to the language barrier, even though his product or service is excellent. Internal problems usually touch negative emotions. As business owners, you should identify those negative feelings to remove that problem for them.

The philosophical problem – it’s more about feeling your customer has about this specific problem. Again, using our example, the client feels that it is too difficult to find the right company that will design the perfect website for him without having language and cultural barriers and poor service.

Try to describe the product or service you are selling the same way as presented above. Try to become your dreamed client. If you think better when you visualize, try to imagine your client as one person. How your client looks like, what’s his name, etc.

TIME TO ANSWER SOME QUESTIONS

Even if your niche seems broad, it’s ok. The answers to the following questions will allow you to narrow down your group.

Where your ideal clients live?
What’s their income?
What is their career path?
What responsibilities they have after work?
What are they passionate about?
How much are they ready to spend on the goods you’re offering?
What are their life goals?
What is their biggest fear – how does their money play into this concern?
How do they want to be served?
What is their value?

SOMETIMES YOUR IDEAL AVATAR IS THE SAME AS YOU ARE

That’s often the case when it comes to small businesses. People are inspired to start their business because they noticed the lack of something on the market. Therefore their service/ or product is dedicated to people with the same profile as they are. Say that out loud, and think about it. Maybe your solution is closer than you think.

HOW TO APPLY KNOWLEDGE ABOUT YOUR IDEAL AVATAR TO WORK?

Once you identified your audience avatar, you can start applying this knowledge by creating content designed with your ideal client in mind. That is the point when you are making and using strategy, therefore converting. You can connect with your client on a deeper level. Design a campaign that will attract people that suits your audience’s avatar.
The most significant benefit for your business is, defying dreamed customer profile will create more conversions. You are no longer yelling to the mass. You are no longer a distraction on everyone’s path. Now you are talking. Now you are having a conversation with your clients.
The other benefit of defying the perfect avatar is that you can work with people you want to serve the audience you always wanted to work for. The key to success is understanding that not everyone is your client. Sometimes it is ok to let someone go and cooperate with people who genuinely appreciate what you have to offer.